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Coffee And Culture - Why single coffee to sell more expensive?2015-03-09
Tag：Coffee And Culture
Coffee And Culture - Why single coffee to sell more expensive?
Do you remember? Then who can we go to the cafe to drink a cup of coffee and excited. We sat in the bar, who looked handsome baristas to show off his skills playing foam. Glass covered with white snow melt, and like a small snow-capped mountains in general presents gourmet coffee in front of us. We pulled deflated deflated wallet, a number of coins should not have much, but his face has been hung satisfied, happy smile ...... Unfortunately, those days are not coming back. We will no longer be as ordinary as a cup of coffee and feel happy.Think about it, in fact, the coffee itself does not change, we change. Then coffee espresso machine is made out of. But we are not used to care about what kind of barista coffee beans, but do not care about the barista in the end is how to make coffee. Then use mostly barista coffee blending. Wholly determined by the quality of the coffee roasting company. Baking company's brand to do bigger, more peripheral products, even if the coffee machine and then shabby, cheap beans again, as long as that is the barista making coffee for you, you will feel that you drink is the best and most professional coffee.
But since entering the 21st century, all relevant coffee has undergone tremendous changes. As numerous as the stars of heaven, different types of coffee into the market. Coffee maker will not go care costs, brand benefits or peripheral products. They began to use expensive varieties of coffee beans, roasted coffee freshest, best barista training, and with the most high-end coffee machine for you to make coffee. Yes, everything changed. Those coffee company had to reduce the cost of unscrupulous start regardless of the cost, the pursuit of the highest quality coffee.
Some companies will raise prices in order to show the quality of their coffee, but in fact the cost of production of this specialty coffee sales price much higher than that. High prices might cast aside by the media, but these companies received public praise indeed. After years of unremitting efforts, we drink coffee quality and continuous improvement, people have gradually accepted the higher prices of coffee.
Today again a decade later. Who then respected boutique coffee roasting company has in planning the quality of coffee another major innovation. The protagonist of this innovation is the single coffee. You know, now grown-scale market popular single product cheaper than Arabica coffee Robusta coffee. In the past, different varieties of coffee exporters would sizes beans mixed together, sold around the world. But with the rise of the single product of coffee, due to the small size of this planting coffee, coffee growers have close cooperation and coffee roasters. These roasters so painstakingly, is to allow consumers to enjoy the coffee the most primitive and fresh taste.But you really want to do this easier said than done. First, the direct procurement of coffee from coffee growers in the hands of a unique flavor to highlight the origin of coffee. But if the local coffee itself is not how good the quality, produce coffee not reflect the characteristics of the coffee-growing region of the soil, climatic conditions and treatment process coffee beans, then all the effort is futile. This requires full control of coffee roasters planting, harvesting, processing the beans bagging, transportation, etc., to ensure superior quality coffee beans.
One can imagine the cost it takes to produce high quality coffee is great. Among them, only labor costs will make a lot of people stay away. For example, a coffee plantation owners need to hire more people to hand-picked coffee cherries, coffee yield especially in season. Plantation owners also need to hire a special person to give the beans by hand to pulp, peeled. In addition, there are many, many aspects need to invest a lot of manpower and material resources.So, when every time I walked into a cafe, where you can learn to drink single coffee, I would feel very honored. I admit, when I single coffee cup, I will have a sense of guilt. Coffee as a practitioner, I know coffee from planting to production to be paid into the hardships. But I will also feel very satisfied, because I know it by showing a cup of coffee aroma and taste of the region in line with planting it should feature.Let us pay tribute to those coffee growers. It is their continued hard work in exchange for this mellow overflowing cup of coffee. Let us at the same time to pay tribute to those roasters, regardless of the cost of their tireless efforts in exchange for this memorable, unique coffee experience.Ultimately, our hearts are carries with a dream of a dream about the coffee ...... (above, from the network, thanks for sharing)
A brown organized two tours in Yunnan coffee farms, but also an insight into the hardships of coffee farmers, in order to ensure good quality, where the majority of Arabica coffee is hand picked ripe fruit, and then transported by motorbike or tractor to unify the acquisition point, and then washed with water / sun treatment, but also transport to the baking unit, the bakers will mature beans baked beans, will into the hands of the various cafes or coffee lover, you must go through the proper extraction, is the perfect cup of coffee! From seed to cup of coffee in this life is long, and only we, no reason not to come to our side to cherish every good cup of coffee!
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