3C Law: Coffee (coffee), Creative (creative), Communication (communication)
The image of the Windows operating system is Windows logo, and Java operating system is steaming coffee cup. Why did you choose a coffee cup? Because the Sun (SUN) year for technology developers "work coffee" is produced in the island of Java "java" coffee, "java" to stimulate their inspiration and creativity, so they to "java" for their own technological achievements to name, and the coffee cup logo as the image.
Silicon Valley's largest newspaper, "San Jose Mercury News" has published an article raised the question: "Why did Sun believe that a cup of coffee can make you go all the spirit?" Because in ancient Greek, coffee (kaweh) contains the original intent of "enthusiasm" and "power." Medical research shows that: a cup of coffee contains an average of 60-90 prospective mg of caffeine, caffeine by stimulating the body's sympathetic nervous system that allows people in high spirits, thinking, active, relieve stress, reduce fatigue. As Balzac said: "Once the coffee into the stomach, the body began to boil up, thinking it gracefully battle, as if an army, started on the battlefield into the battle."
In order to keep employees active thinking and full of energy, many companies are in the office kitchen configuration and on a good espresso coffee machine, supply free of charge to employees' work coffee "in order to improve efficiency, this time is called the "coffee break" (coffee break, referred to as "coffee time"). Related to this there is a word called "Coffeeinspiration" (coffee inspiration). • Bennett • Alan Weinberg in "the benefits of coffee," he wrote: "Just early morning cup of coffee is enough to get through the day we have a good mood, which is also a coffee break between working the significance. "
"Coffee time" as a company sub-culture, not only can stimulate employee creativity and inspiration, but also a special kind of communication, which is the "coffee time" contained in the "3C's Law", that is, Coffee (coffee), Creative (creative), Communication (communication).
BenQ (BenQ) is the world's leading manufacturer of digital products, the company is located in Suzhou, China marketing headquarters on the second floor office a special place to make over 500 square meters, opened up a "Starbucks Zone." They are placed in accordance with Starbucks model and dozens of elegant sofa, coffee table, wall exquisite pictures, music, accompanied by slowly flowing coffee flavor. BenQ has Wenqi China General Manager of Marketing, said: "Our 'business Starbucks' represents the atmosphere, it is free, relaxed, warm and informal, just like at home, very suitable for an equal exchange. Informal represents an equal, it is the case I am your boss, informal circumstances, I am your friend, we also hope that through this barrier-free communication platform for enterprises of many hard problems in the soft The atmosphere was resolved, and then generate new ideas. "
If the "Starbucks" between home and office is between the "third space", then, with coffee and tea room are between homes, offices, cafes between the "fourth space." In this particular space, not only the spark of inspiration, and love may spark clashes. French "three-day weekend," Weekly February 20, 2003, entitled "coffee culture" reported: "34-year-old Eric about his coffee machine Aventure: 'Li Liya one into the company, I attention to her, but we are not a department, so I observed her break schedule, and then a step to reach than she had coffee machine, pour coffee for her. 'Gradually, they met to know from.... like Eric and Lili Ya know such couples in the workplace accounted for 12% of all couples in France, but how many of the couple's love story is from the coffee machine begin? "
We are from the "coffee time" how far
Many of our companies in industries well into the "3C" (computer, communications, household appliances) times, then how many companies have also entered in the management of "3C" (coffee, creativity, communication) era?
Time is April 1, 2003, Lenovo Group, the first day of the new fiscal year, President Yang led the group after lunch came to think of building three high-level platform, and headquarters staff to begin their first "C-Time" activities. The so-called "C-Time", that is CoffeetimeandCoomunicationtime ", meaning" coffee time + communication time "." Communication from the heart "is the Lenovo Group in 2003 launched the theme of corporate culture, they first provide for a system within the company: every Tuesday after lunch, president, vice president and general manager have to hire a large staff to drink coffee, a "friends-communication", not even specific to Yang Yuanqing called the "Young General" and should be required to call "meta- Qing. "
Lenovo did not know whether to purchase a tea room coffee machine, but "C-TIME" fully demonstrates Lenovo Group has realized a "coffee time" the importance and necessity.
"Cafe work" originated in the post-World War II era of capitalist prosperity. 1952, "Coffeebreak" the word first appeared in the U.S. press. Offices in Europe and America are the places where the city now have a professional "Office coffee" service for office coffee machines, coffee beans, coffee, creamer, sugar, snacks and other full distribution services, like we bottled about water and bottled water company. Our city is currently no professional "Office coffee" service, but we can buy coffee machines and coffee beans, have created "Office coffee."
Mr. Cheng is a "returnees", was employed as a private enterprise in Guangzhou CEO, he took the first fire is to buy a Saeco coffee machine Taiwan and Italy, and was allocated to his office bright and spacious converted into tea room, decorated with comfortable sofas, vibrant green, coffee table also detour to the latest professional magazines and fashion magazines. Mr Cheng said: "The original kitchen was in a small corner next to the bathroom, very narrow, only to put a fountain you think about it, a staff member to fetch water at this place, what would he feel? Too shabby pantry, both for employees or for visiting clients, is a lack of respect, at least please the customer is not meant to drink bottled water, too. now we have such a beautiful kitchen, there is such a good cup of coffee, so that employees increase a sense of belonging to the customer also left a good impression to the company's customers have been the envy of our employees, which the company has set a good image.
Coffee Effect
In June this year, "the world's first CEO" Jack Welch • dialogue with the Chinese entrepreneurs published advice: "I think we should consider an important issue is that business is a game, business is not serious, fatal , and boring, no fun to do, business is life ……"
Coffee is actually the business into a fun game, it becomes the solemn office relaxed cafe, it is given to employees caring, warm, motivation, trust. . . As BenQ has Wenqi, general manager of China marketing headquarters said: "I want to pass to the staff of such a feeling: you go to BenQ's work is enjoying a high quality of life, as long as you found in your work life fun, the pleasure will be able to BenQ brand connotation passed around the crowd. "
In the "people-oriented" management of the details of the era, coffee machine is an effective "soft management" tool. Miss Jiang Guangzhou creative director of an advertising company, about the company's "coffee machine" effect, Miss Jiang said: "The cup of aromatic hot coffee, so we found a home feeling in our company colleague to discuss anything between The most popular word is: go, we go to a cup of coffee! between departments is no longer an independent kingdom, we can often collide in the coffee machine next to the exchange between superiors and subordinates have a better communication channels, such as to supervise or criticize a subordinate, if they are directly called him to office, it seems too serious, too serious, he could make life difficult on the face, so I must take him to drink coffee, but also that a coffee cup, deliberately saw him, then chat over coffee, it is natural to achieve a good result of criticism. "
