Taiwan West Point: desktop West Point tide 

By Taiwan's top bakery baking guru main reason, from the production style, although the combination of innovation in Europe and America for centuries, but the approach was more complete in the product master produced in Japan is close to perfect. This is, more than five thousand product sales from Japan, Thailand International Plaza opened in the first floor of "West Point Taipei" seen most clearly. 

 

Bread cake: carefully selected ingredients in the production of 

"While in Guangzhou, but we must make as good bread with Taiwan, even beyond Taiwan bread!!" West Point Taipei baker's insistence on products from carefully selected ingredients to see that! For example, bread among the most important raw material is nothing more than flour and oil, but constantly trying to master all the domestic brands of flour, that can not meet his standards, so we spend lots of money to be imported from France than eight times more expensive domestic flour T55 French bread flour. Because France has a share of domestic flour flour can replace natural wheat flavor, the taste of bread has increased toughness and moisture! 

 

Build brand characteristics Souvenir wave 

In recent years, the media and some baking baking exhibition are inseparable from the "Souvenir" traces the word. Souvenir is a business combination bakery industry embodies the best of brand communication market products allow consumers to enjoy specialty food shops while the brand extension with Souvenir better promotional effect. 

 

Nougat - not for fancy, single taste the best! 

Currently, the market is selling nougat flavors dazzling, from peanuts, almonds, green tea, chocolate, cranberry, and so on. In the "not fancy, single taste best" concept, West Point West Point Taipei chief master (high master) insist on using the best raw materials, a pot of boiling a pot of manual testing, has developed the best to eat the most delicious thick nougat: firmness and texture will not stick tooth natural milk flavor, crunchy almonds, just right.

Specialty Coffee: From Taipei, smelling the world 

When referring to "coffee education" of the topic, C · Taipei's founder Mr. JonathanYang distress: "to make good quality coffee is not easy, to comply with healthy, delicious, and the right to promote the dissemination of the concept of coffee culture to the whole of China, with the world trend of convergence coffee harder! so we do not just sell coffee or coffee! we want to find like-minded people in China, with the world's common language of coffee --- United States, Europe Specialty Coffee Association of SCAA, SCAE specialty coffee teaching certification system to teach the correct knowledge of coffee, cup of baked goods, and bar skills, promote specialty coffee culture in China is our C · T's Chi! "C · T coffee Academy team, with more than one license of the International Coffee coffee expert (international coffee quality appraisers CQI Q Grader, the International Society of roasted coffee roasting division RGARoaster Guild, international Society barista barista BGA Barista Guild, Specialty Coffee Association of America SCAA charter lecturer Specialty Coffee Association of Europe SCAE Diploma. C · Taipei has accumulated nearly 15 years of coffee experience, traveled around the world three continents origin coffee estate, familiar with international trade coffee, roasted coffee beans, coffee cup measure, coffee quality accreditation, espresso bar and coffee market operations planning fields. 

 

2012 began, the International Coffee certified teaching C · T Coffee School classes in succession, West Point Taipei hundreds of employees have the opportunity to become one of the first to receive professional coffee course trainees.

Abandon the traditional way of expanding Chinese cities to join the plan to build stores 

Since the venture began, C · Taipei West Point Taipei constantly improve manufacturing techniques and the introduction of management systems, optimal combination of production factors; quality upgrades based, continued expansion of Chinese cities plan to build stores, to build China boutique coffee / West Point bread known brands - flagship coffee + dessert + bread + Souvenir (nougat, pineapple cakes) chain, total profit symbiosis. 

 

C · Taipei Guangzhou West Point Taipei groundbreaking consumer market to build a steady pace of development in various lines continue cultivating cities in China, cautiously looking to join the main minded to abandon the traditional cooperation initial fee charged only to take "joint co-camp" cooperation model, with mutual trust and knowledge as a starting point, the continuation of quality and service in mind, reflect "professional kind" business philosophy, the establishment of symbiotic and mutually beneficial long-term relationships with partners. 

 

Furthermore, C · Taipei combination franchisors composed of elite management team, effective management counseling to become a master franchisee, West Point chain of bread and coffee drinks business value to help partners emerged as a successful entrepreneur, counseling resources, continuous line. 

 

Source: Coffee. Tea and Ice cream Magazine CTI-33