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  • Coffee And Culture - Barista HK2014-10-20

    Tag:Coffee And Culture



    Coffee And Culture - Barista HK
    This month's theme is Hong Kong's coffee culture, which changes can be seen by questions from guests coffee. 10 years ago, the guests will ask: "espresso cappuccino weight how so few of foam how much??" Now guests will ask:? "You have not sold Geisha coffee beans roasted to what extent the brewing method is best? good? "This shows that both in the coffee industry as a supply level, or customers on the demand side has a lot of change.
     
     
    Origin Coffee 
    There are four schools in Hong Kong have coffee understanding of the students, the first one would learn of coffee, did not expect to hit it there in the understanding of the conditions prompted by on the road side by side before the coffee, together make up a diverse yet Barista HK- innovative teaching garden coffee. Barista HK initially be in the form of private parties, increasing the number of after-minded, so instead of organizing a joint venture company, in January 18, 2013 formally established. 
     
    Terry, had coffee for him, just loving life, then the more invested, the more fascinated, is responsible for corporate administration planning, collecting coffee products and pricing, to introduce a diversified coffee appliances as the goal, to enhance the selectivity of online shopping. 
     
    Day in Canada after graduation dream is to open a coffee shop, before the partnership has done sales, good marketing, outreach services arrangements, project management and organizational coffee activities. 
     
    Franny is accounting background, careful planning, corporate documents and e-mail exchanges by him single-handedly. Previously only know love to be able to taste a cup of coffee is a blessing, and now wants to make the happiness and more people to share. 
     
    Bosco, the typical engineering staff, silent calm, but then coffee has almost fanatical obsession. Specializing barista coffee bar technology and machine maintenance knowledge.
     
     
    Business location 
    Although the opening date just a few months, the business strategy to coffee-based teaching and workshops, with the network buy strengthen the company's exposure opportunities, but can create customer groups, during the reaction of the market than expected, there are other companies corporate clients, such as : one part of the insurance industry, the church and telecommunications companies such as coffee curriculum into their company's activities, this is an unexpected bonus. Compared to other coffee College, café scene simulation operation can run the coffee sale, but also provide a good working environment for a minority student to practice and increase their sense of touch and feel of the operating entity. 
     
    Terry believes that development of Hong Kong coffee market is still large, the quality of the coffee shop has a proportion of not more. Go look at the reasons, high rents are the main causes of the popularity of the public to have the knowledge and the pursuit of quality coffee is still at a low level, so the company position is to increase consumer knowledge of coffee through coffee curriculum so that consumers know how to distinguish between a good cup 
    Coffee, when the expanding market demand for high-quality coffee, business nature of the industry great benefit. Meanwhile, Terry also intends to introduce an internationally recognized certificate courses SCAE and SCAA, so that the industry can be further improved cognitive coffee, so that both supply and demand have been developed simultaneously. On the supply side coffee beans, in addition to its own coffee roasting, baking plant will continue and foreign cooperation, such as Forty Ninth Parallel, let the body in Hong Kong coffee lovers can also enjoy quality coffee from around the world are baked. 
     
    The Day is observed in the classroom, the participants have a new awareness of the coffee, the most obvious change from the usual habit of drinking coffee flavored syrup, and instead pursue the natural flavor of the coffee, this change was quite encouraged to let Day . Therefore, Barista HK on curriculum strengthens participants' awareness and identify the coffee flavor in fresh fruit flavor and fragrance bottles, food complexes, so that students feel more specific aroma and taste of coffee, naturally cherish a cup of good coffee from easy, "bean to cup" concept is more ingrained in my mind.
     
     
    Looking to the future 
    Barista HK every member, likes everything about coffee, how to grow from the coffee tree, how to brew coffee and innovative cuisine, and so different! They want to see people use the correct way to enjoy coffee and delicious. It also is designed to help people learn the difference between "fine coffee" and "commercial coffee" between the cup to take this quest no bitterness, no need to add milk and sugar are quite delicious high-quality coffee. Hope that Hong Kong's coffee culture, based on the joint efforts of different areas on through, making specialty coffee market and then leap forward, creating a new chapter in Hong Kong coffee industry. 
     
    Source: Coffee Tea and ice cream magazine  CTI-33
     
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