Coffee and Culture - China's new coffee culture
A comfortable and playful hanging chair, an elegant piano, an array of display cabinets, as well as a warm and elegant frescoes, can create a sufficiently impressive atmosphere. Segment of non-female gentle, sensitive to coffee culture is completely up to the spiritual realm.
Exposure to this atmosphere, holding a cup or a mature and courageous "Blue Mountain" or content-rich "latte" or concise open-minded "iced coffee" table sporadically placed some or fashionable or traditional books, ears echoing or melodious romantic jazz or pop songs, constitute a Beijing coffee culture fashion pictures.
High quality, diversity - "Son of Heaven foot" coffee culture According to the survey, the current amount of China's coffee growing at an annual rate of 10%, is the most promising coffee consuming country in the world. By contrast, the people of Shanghai and acceptance of coffee is far greater than Beijing.
Its one of the reasons, he lived in Japan, who has studied coffee Wang analysis, said: "Shanghai and Beijing's cultural background is different, people are different ideas, different regions, different people, different cultural understanding of coffee 's. "
In Beijing, because of its political and cultural center is both ancient civilization, itself has a rich cultural heritage, decided it in the face of new things foreign "invasion", the situation is bound to be strict, and sometimes almost harsh.
For the coffee culture, too, in the introduction at the beginning, Beijing insight they will be positioned as white-collar culture, "stubborn" to the coffee culture with high-quality, high-income together, think the only way to make coffee culture has been the best interpretation.
On the other hand, Beijing's coffee Fans who like to use all the fashion and good taste of things to bring coffee and elegant. Thus will have a day Connaught Internet cafe, with Sculpting in Time Cafe.
In Japan, all over the streets of different sizes, different styles of cafes for different ages, different classes of people and set. They believe that coffee is open to everyone, including the elderly, children, money, money, and everyone has the right to enjoy coffee, feeling its culture.
Similarly, in Shanghai, due to the ability of people to accept new things is very strong, especially young people, they like to experience new things, new cultures, as long as they think good.
Feelings of coffee intrinsic charm
Unlike other industries, despite the competition is fierce, Beijing coffee "main hall" who (mainly refers to Beijing's private cafe owner) but no rattling "struggle consciousness" and replace it bursts in a poly the newly opened cafe, with coffee, talk about mutual experiences. This is the coffee charm, an irresistible cohesion.
Of course, from the operator's point of view, they have been deliberate attempt to create its own characteristics, through sensory stimulation customer vision, hearing, taste, etc., using the pervasive coffee culture to capture consumers 'hearts and minds', the use of coffee culture to bring out corporate culture, enabling operators and consumers, "sexual gratification" - profit operators to meet consumers feel the charm of coffee.
Coffee, books, music, the combination of the three looked so harmonious, and coffee throughout the various cultures of the main line. Cup of "Mocha" + a + a soothing classic piano; cup style of thousands of "cappuccino" + a fashion magazine + a pop, these different styles mix, which can be a small cafe to create a dignified, free, warm and so different culture - a culture conferred by coffee.
Yaoyan Ying in the eyes of the coffee culture is "each one with coffee-related things, including brewing processes, equipment, atmosphere, and even competitive environment, all contain a rich coffee culture, here's 'white collar' is to experience the culture. "In fact, this phrase also points to the essence of coffee culture.
Source:
http://coffee.class01.com/education/1369.htm
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