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010 - 8049 0710

021 - 6428 8941

THIRST - 渴望

Website: http://thirst4water.org

Coffee varieties: Jane Goodall Organically Grown Fairtrade Signature Blend

Recommended drink:

Details

About "Thirst"


"Thirst is building global water awareness by harnessing social media and technology to educate, inspire and motivate the world's youth to solve the planet's water scarcity crisis.  Starting in China, we are creating a global network of self selected 14-24 year old worldly, curious young opinion leaders committed to building a "Water-Wise-World". We are the foremost online and on campus provider of positive, accurate and fun content about the water scarcity crisis. To do this we use a unique combination of online and on campus communications and events to encourage young people to use water wisely and provide them with the tools they need to reduce their water consumption. 


Since our launch in March 2012, we have conducted on campus education programs for more than 14,000 children in Chinese schools and universities, and 150,000 young people at music concerts and festivals across China, established 47 student clubs in 9 provinces across China, reached over 250 million people through our traditional and online media communications and created an active online community across some of the China's most popular social media channels."

Values

Thirst has the following five core values.

We are:

Switched on – we are responsive to the changing technologies, demands and tastes of young people. We live and breathe netizen culture.

Transparent – we are a model of transparency, integrity and honesty. Donors and the wider public know exactly where we spend our money. When we make mistakes, we own up to them.

Clever – we know that nerds are cool, and that access to accurate information and data is empowering.

Connected – we speak as a human, not a corporation, and we are serious about the social side to social media. We are talking to everyone, from key influencers and decision makers to concerned consumers.

Genuine – we practice what we preach, and are committed to environmental efficiency as individuals and as an organisation.
 

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